Digiorno is stepping in to help consumers who received a damaged pizza through its new pizza rescue program.
Beginning on March 14, also known as Pi Day, consumers who receive a damaged pizza via delivery or carry-out can turn that mishap into a Digiorno pizza coupon.
“Those who experience pizza delivery or carry-out fails can upload an image of their damaged ‘za to DIGIORNOPizzaRescue.com and receive a Digiorno pizza coupon. The coupon amount will be based on the extent of the damage,” a news release said.
The company will use “AI-enabled pizza technology” to determine how damaged the pizza is and how much the coupon will be worth.
A pizza that is:
- Zero-30% damaged equals a $1 off coupon
- 31% – 60% damaged equals a $1.50 off coupon
- 60% – 100% damaged equals a $2 off coupon
The limited-time promotion will be available until April 11.
“Many of us have experienced the frustration of getting a pizza delivered or picking one up for carry-out and transporting it home to only open it up to find it damaged. We want to relieve that disappointment by offering discounts to consumers in hopes we can make their pizza nights less stressful and more delicious,” Kimberly Holowiak, senior brand manager for Digiorno, said in a statement.
Consumers can use the coupons at their local grocery or convenience stores.
